London may be one of the world’s preeminent conurbations, but in addition to the plethora of people, traffic, skyscrapers and other big-city prerequisites, it also has an abundance of parks. From Clapham and Wandsworth Commons, to Hampstead Heath and Hyde Park, London performs pretty well on the public-space front.
Indeed, a quick stroll around any of the aforementioned spaces, and you’ll see two prominent features permeating all of them: joggers and dog-walkers. And it’s at this point, we introduce you to a startup that’s seeking to tap into this trend across the UK and into Europe.
Jogs for Dogs: Mutts in motion
Brendan Fahey is the founder and CEO of Jogs for Dogs (JFD) a company he launched after completing his degree in Seattle back in 2007.
Initially JFD operated along the same lines as any dog-walking company, except instead of walking dogs, it would run dogs. “The whole idea of running rather than walking seemed to be new for many dog-owners. The business caught on and we had a loyal and growing following,” says Brendan. “Our business expanded and we had over fifty employees – mostly students and people with free time to run a dog for an hour each day.”
Brendan says that they really wanted to spread the word about dog-running and they sought to find out how to do that. “Our model wasn’t really scalable as it was, and we wanted to grow beyond Seattle and the Pacific Northwest,”
THIS IS NOT ORIGINAL CONTENT, BUT RATHER AN ARTICLE I FOUND TO BE AWESOME AND INFORMATIVE.
VIEW THE ENTIRE ARTICLE AND GIVE THE AUTHOR PROPS HERE:
http://thenextweb.com/apps/2012/01/14/jogs-for-dogs-this-social-network-helps-recreational-runners-make-money-from-mutts/
